New Frontiers: Pundit Arena’s Success Story edited
New Frontiers: Pundit Arena’s Success Story Pundit Arena Since completing the New Frontiers programme in 2013, Pundit Arena has gone...
Laurent discovered the marketing and sales side of business, and how to quickly gather information to speed-up and de-risk products and business models
Nutricosmetics is the area that the past president of Waterford Chamber of Commerce, Laurent Borla is in. Laurent participated in phase 1 and phase 2 of New Frontiers at WIT with Senantra.
Business/industry sector Nutricosmetics
Where is your business based? Waterford
Experience of New Frontiers
When did you participate on the New Frontiers Programme? 2016
Did you take part in Phase 1 or Phase 2 or both? Phase 1 and Phase 2
Where did your business idea come from? 15 years in the industry
How has the New Frontiers Programme helped you to get where you are today? I have an operational background. I discovered the marketing and sales side of business, and how to quickly gather information to speed-up and de-risk products and business models. I discovered funding options available in Ireland.
What advice would you give to those considering the New Frontiers programme? It is well worth it. There is loads of learning. Don’t be afraid to challenge everything you think you know!
What’s your vision for the business for the future? More products, more markets. Develop brand.
For more information and to make an application see www.wit.ie/newfrontiers
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