New entrepreneur finds the support he needs starting out with New Frontiers

Brendan O’Hara set up his online digital coaching venture Support In Your Pocket to tackle the problems associated with traditional coaching

Brendan O’Hara used to work in the City of London and his ventures into entrepreneurship so far has meant a seismic lifestyle change. Here he explains how the New Frontiers Programme has helped him on his journey with Support in Your Pocket.

About the business

Business/industry sector Employee Acceleration and Wellbeing

Where is your business based? Co Waterford

Explain your business/product Online digital coaching – accelerating employees

Audience/market Medium to large organisations

Experience of New Frontiers

When did you participate in the New Frontiers Programme 2017

Did you take part in Phase 1 or Phase 2 or both? Phase 2

Where did your business idea come from? It tackled the problems associated with traditional coaching : 

• too expensive and therefore not accessible

• not continuous

• suddenly ends when money runs out

How has the New Frontiers Programme helped you to get where you are today? New Frontiers has helped me get a handle on all aspects of our business from legal contracts to creating Intellectual Property to developing robust sales and marketing strategies. As a result, I have hired people with the right expertise to handle each of these areas setting the foundations for a well built business.